Reviving Trust in Giving with a Transparent Charity Brand

From concept to multi-page launch

9 weeks

Custom landing pages for partner nonprofits

0 +

Increase in donor engagement through storytelling

0 x

Company

Industry

Sustainable E-commerce

Timeline

3 Weeks

Services Provided

Web Design

Google Analytics Integration

Product Photography

Product Catalogues

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About the Project

GIFT (Give for Tomorrow) is a non-profit aggregator that supports underfunded charities by helping them access donors, raise awareness, and maintain compliance. Many of these small nonprofits lacked the resources for branding, marketing, or regulatory visibility—causing them to miss out on critical funding.

GIFT came to us with a bold mission: build a trustworthy, emotionally resonant platform that would not only tell the stories of its partner nonprofits but also instill confidence in donors. The brand needed to reflect transparency, care, and collaborative impact.

Logo and Branding

We developed a human-centered visual identity that emphasized clarity, empathy, and credibility. The logo featured a forward-leaning symbol—representing progress, protection, and unity—while the color palette and typography were chosen to evoke warmth and trust.

Web Design

We created a modular, scalable website architecture that allowed GIFT to host over 10 nonprofit landing pages—each with custom content, donation buttons, and visual storytelling. The site also included detailed process pages outlining how funds are allocated and monitored, building transparency into every interaction.

Photography

We conducted original on-site shoots with partner organizations, capturing real stories of change. These authentic visuals brought depth and relatability to each landing page, making the causes more compelling and human.

Video Fundraisers

For select partners, we produced short fundraising videos that highlighted their mission, impact, and needs. Each video was optimized for mobile sharing, embedded into landing pages, and repurposed for social media campaigns—helping increase reach and conversions.

Collateral Design

We designed onboarding kits, donor guides, pitch decks, and campaign templates that GIFT could offer to partner nonprofits. These assets gave small organizations the tools they needed to present themselves professionally and consistently.