Building Category Authority on LinkedIn for a AI Voice Automation Company

Annual revenue milestone reached
$ 0 M
LinkedIn followers on company page
0 +
BFSI, ecommerce, and government
0 Industries

Company

Industry

AI Voice Automation

Timeline

6+ Months (Ongoing)

Services Provided

LinkedIn Strategy

Content Retainer

Carousels

Infographics

Newsletters

Video Content

Product-Specific Audience Positioning

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About the Project

Ubona Technologies is a Bangalore-based AI voice automation company building infrastructure for high-volume customer communication. Their flagship product suite, HALO, covers the full contact center stack: automating inbound and outbound calls, surfacing insights from call analytics, and bridging existing contact center infrastructure with the cloud. Ubona sells to some of the most demanding enterprise segments in India, including BFSI institutions, large ecommerce platforms, and government bodies managing millions of customer interactions.

With a technically deep product and a diverse buyer landscape, Ubona faced a communication challenge that many enterprise AI companies run into: each product within HALO speaks to a different audience, with a different problem, in a different industry. Generic positioning was leaving value on the table.

They approached VisualVerse to build and run a LinkedIn content engine that could do the work their teams needed to position each HALO product with precision, reaching the right decision-makers in each vertical, and building the kind of consistent brand presence that earns trust before a sales conversation ever begins.

LinkedIn Content and Brand Building

We took on the full LinkedIn retainer, handling strategy, creative production, and publishing across all content formats. Every piece of content was designed around a specific product-audience pairing: call automation for contact center heads at BFSI firms, analytics and insight tools for operations and CX leaders at ecommerce platforms, cloud connectivity for IT and infrastructure buyers at government and large enterprise accounts.

The result was a content program that did not just fill a posting calendar. It built category authority. Each piece reinforced Ubona’s position not as a vendor selling call automation software, but as the infrastructure layer that serious enterprise contact centers rely on.

Results

Over the course of the engagement, Ubona’s LinkedIn company page grew to over 7,000 followers and crossed 20,000 monthly impressions, with content consistently reaching decision-makers across their three core verticals. The period of the partnership also coincided with Ubona crossing $100M in annual revenue, a milestone that reflects the broader commercial momentum the brand was building during this time.

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