Equal Access Language Services (EALS) is a Baltimore-based language access governance firm helping healthcare institutions, legal organizations, and educational systems move from fragmented, ad hoc language support to auditable, compliance-grade infrastructure. Their flagship offering, the EITLA framework, trains organizational leaders to treat language access as a risk, safety, and governance function, not a support service.
EALS founder Carol Velandia came to us with a clear problem: deep expertise and growing demand, but a digital presence and distribution strategy that could not keep up. We were brought in to build the full marketing and operational stack, from sales-ready landing pages to a functioning lead nurturing ecosystem, and to position EALS as the institutional authority in its space.
We designed, wrote, and developed two new landing pages for EALS in 48 hours with zero revisions: a conversion-focused sales page for the EITLA course enrollment flow, and a dedicated page for their new AI-powered translation and interpretation services for health and legal clients. Both pages were built to convert, with clear messaging hierarchies, structured CTAs, and gated resource downloads available to prospects for lead capture and self-qualification.
The broader site is supported by ongoing monthly maintenance, periodic content updates, and security monitoring handled by our team, ensuring the platform stays current as EALS scales into new markets.
We developed a comprehensive 12-month marketing plan positioning EALS as a governance partner for enterprise institutions rather than a traditional language services vendor. The strategy is built around five sectors, including healthcare, public service, insurance, legal, and education, each with tailored messaging, buyer journey mapping, channel cadence, and conversion pathways from awareness through to EITLA pilots.
The plan includes a full performance scoring framework, quarterly KPI roadmaps, and a content repurposing engine that multiplies every podcast episode, briefing, and blog post across channels. It is designed to be founder-executable without a large team.
