Building a Digital-First Experience for a Global Artisan Brand

GTM-ready website and catalog system

9 weeks

Product photos styled and optimized for web

0 +

Landing pages for categories, campaigns, and impact storytelling

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Company

Industry

Sustainable E-commerce

Timeline

3 Weeks

Services Provided

Web Design

Google Analytics Integration

Product Photography

Product Catalogues

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About the Project

Lamaari is a tech-enabled platform that connects conscious consumers with sustainable, handcrafted accessories and décor, while empowering artisan communities around the world. With growing inventory and global ambitions, Lamaari needed a digital presence that could match the elegance of its products and the depth of its impact.

The brand approached us to help streamline its online experience, showcase its handcrafted collection through high-quality visuals, and integrate tools to track performance and user behavior.

Web Design

We designed an immersive, visually rich website that balanced storytelling with shopping utility. Each landing page highlighted Lamaari’s dual mission: high-quality, sustainable design and ethical sourcing. Clear product categorization, impact sections, and smooth checkout flows made the site both engaging and conversion-focused.

Google Analytics Integration

To support data-driven decision-making, we integrated Google Analytics and set up custom tracking for product views, cart behavior, and campaign performance. This allowed the Lamaari team to better understand user journeys, popular products, and high-converting traffic sources.

Product Photography

We directed and produced a large-scale product shoot featuring over 200 items across accessories and décor. Each piece was styled to highlight texture, craftsmanship, and utility—ensuring the product images matched the premium tone of the brand and performed well on both web and social.

Product Catalogues

To aid in retail partnerships and wholesale outreach, we designed digital product catalogues that grouped items by collection, and material. Each catalogue was created for print and screen use, with embedded product data and storytelling to enhance buyer engagement.