ProcureMax is an agentic AI-powered source-to-contract platform built for procurement leaders. The platform covers the full procurement lifecycle across six modules: a command-center dashboard, project management, RFx management, supplier evaluation, analytics, and an AI agent module. With quick actions, task lists, graphs, charts, and a CPO transformation calculator built in, the product was designed to serve both operational users and executive decision-makers.
ProcureMax came to us before the product was live. They needed two things in parallel: a full UI design that could guide their development team, and a product demo video that could create early traction with buyers and investors while the platform was still being built.
Both had to look like the real thing.
We designed the entire platform interface from scratch, working directly from product briefs with no wireframes to start from. Each of the six modules was given its own design treatment while maintaining a unified visual system across the product. The dashboard was built around quick-action access and real-time task visibility. The RFx and evaluation modules were structured for procurement workflows, keeping decision-making surfaces clean and scannable. The analytics module used custom graph and chart components to surface procurement intelligence without overwhelming the user.
The AI agent module required particular care. The chat panel was designed to feel integrated rather than bolted on, with a permission-based interaction model that allowed the agent to take over specific platform functions when authorized by the user. A light-dark theme toggle was built into the system from the ground up, ensuring the interface held up across both modes without compromise.
The complete six-module UI was delivered in one week.
With the platform still under development, ProcureMax needed a way to show investors and early buyers what the product would do, not just what it would look like. We produced a high-quality walkthrough video that combined feature animations, simulated demonstrations of capabilities not yet built, and an AI avatar guiding viewers through the product experience.
The video was built to do the job a live demo could not: show the full vision of the product with clarity and confidence, at a stage where putting a prospect in front of the actual software was not yet possible.
