Portfolio

First Impressions Aren’t Always The Last

We debunked the longstanding saying, “The first impression is the last impression,” for our client seeking a brand refresh for their new software product business.

LinkedIn For Product Activation

We didn’t want to narrow the prospects’ ability to know more about the product by limiting content creation to a single platform. And we knew what other platforms the prospects would hang out at. LinkedIn was it.

Our creative team devised strategies to strategically place the client’s offer in visual assets across formats (including but not limited to, carousels, one-pagers, infographics, and short videos). 

Soon enough, we were successful in helping our client achieve 10,000 followers on LinkedIn.

Inbound Touchpoint Optimization

The client was at a crucial stage of their business life cycle – launching a new suite of data engineering products. They wanted a renewed identity, but without letting go of the trust they built over the years through their services business.

The task was difficult, given the company’s saturated brand image as a high-value service provider.

We figured three primary areas to channelize our efforts:

About Client

Different objectives required different strategies for demand generation and customer acquisition.

Brand Refresh

The technology landscape today shows a stark contrast to yesterday’s rigid and standardized scenario. Today, technology is more fluid, more accommodative, and evolving by the day. We wanted to capture the same with our client’s new visual identity.

Website

The website had to be the primary lead nurture and capture asset for the client. And with a new product suite, we had to ensure that prospects have enough information before even considering our client’s offer.

With this arose the need for repositioning.

Repositioning meant clearly identifying who the customers were, what problems they faced, and how our client’s products could benefit them. This exercise isn’t particularly painful, but sure does require special attention without which the entire sales process would falter. There was no way this could go wrong.

Webinar

We collaborated with the client’s product team to create sophisticated decks for webinars. 

Our goal was clear: to strategically place the client’s offer while providing free value to viewers.

The objective?

We wanted the target audience to know that our client knows exactly what they are doing. In simple words, we put the crown on the client’s head.

Product Demo

Customers wouldn’t place their bets on any software product unless they understand the potential of the same.

We designed innovative, brand-aligned product demonstrations to not only show what the product was capable of, but also how easy it was to use.

Marketing & Communications Collaterals

Recurring social media assets are a great starting point for product activation. However, it was necessary to have relevant collaterals in place for nurturing the leads captured across inbound touchpoints.

We developed targeted use-case and industry potential assets to help provide a subject for conversions. 

This ensured the client’s prospects had a detailed understanding of what outcomes they could expect. We complemented these breakdown documents with the client’s offer.

Videos

Platform marketing is an essential part of optimizing a cold prospect’s journey. We wanted to give him enough ground to research and know about the product’s capabilities. 

YouTube was one such platform that allowed us to do this. 

We created industry-specific content to address the specific pain-points of prospects and how we could solve them with the client’s solutions. To achieve this, we leveraged our expertise in video scripting and storyboarding, along with our sophisticated production setup.

The emphasis on the problem was high, the offer was subtle.

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